Threads App Achieves Landmark of 100 Million Users Driven by Strong Organic Demand

Threads, the text-based messaging app developed by Instagram, has experienced an extraordinary surge in user sign-ups within its first 48 hours, reaching a remarkable milestone of 100 million users. In this article, we will delve into the rapid growth of Threads, uncovering the reasons behind its success and providing essential insights about this new social app.

Unprecedented User Base: Threads Surpasses 100 Million Users

Threads has quickly gained popularity, with over 100 million accounts now registered on the app, as indicated by the number badges displayed on Instagram profiles. The astonishing rate of user sign-ups has exceeded initial expectations, with Meta CEO Mark Zuckerberg acknowledging the impressive figure of 70 million sign-ups and emphasizing that the majority of the user base stems from organic demand, requiring minimal promotional efforts.

Outpacing Competitors: Faster Than ChatGPT, TikTok, and Instagram

Threads’ ascent to 100 million users has surpassed the growth rates of notable platforms like ChatGPT, TikTok, and even its parent platform, Instagram. With a user count exceeding 100,005,103, Threads has capitalized on its integration with Instagram, allowing the 1.6 billion existing Instagram users outside the European Union to seamlessly sign up and engage with the app’s features from the very beginning. However, it’s worth noting that Threads is currently unavailable in the EU, and we will explore the reasons behind this decision shortly.

Twitter’s Reaction to Competition: A Threatening Lawsuit

In response to the rising competition, Twitter sent a letter to Meta, the parent company of Instagram, threatening legal action. The letter insinuated that Meta had hired former Twitter employees with access to trade secrets. Twitter CEO Elon Musk responded to the potential lawsuit on Twitter, engaging in a lighthearted exchange with former Twitter CEO Jack Dorsey regarding the emergence of Twitter alternatives.

Accessing Threads: How to Get Started

Threads has quickly climbed to the top of the charts as the leading free app on both the App Store and Google Play stores. iOS users can find a ticket to download Threads by searching for the app’s name and using the code “P92” in the Instagram app’s search bar. The ticket will then direct users to the App Store, where they can download Threads. Once on the app, users can leverage its features to create posts consisting of up to 500 characters of text, five minutes of video, and/or ten images. Furthermore, these Threads posts can be shared as Instagram Stories, posts to the Instagram feed, Twitter, and other social networks, enabling new accounts to gain visibility and attract followers.

Threads has achieved an astounding milestone of 100 million users in a remarkably short span of time, solidifying its position as a rising star in the social media landscape. With its seamless integration with Instagram, Threads has attracted a substantial user base, surpassing the growth rates of renowned platforms. While facing legal challenges from Twitter, Threads continues to gain traction as the top free app on major app stores. By following the provided instructions, users can easily access Threads and utilize its features to share engaging content across various social networks.